digital
marketing

Digital Marketing Course Introduction

There was a time when social networking sites were confined to those only who was in IT field. But if you look at scenario today, who does not know about twitter? Even school children are now used to facebook. People watch their favorite movies on Youtube.Newspaper advertising , radio advertising and Television advertisement were enough to advertise one products or services.
But not the time has changed and and era has come where Digital marketing has become essential whether it’s small, medium or a large scale business.
And this brought a lot of career opportunities for new generation peoples.
AcePro School provides advance and Industrial Digital Marketing course which is based on latest and revised course.
The course has been designed by the Digital Marketing expert group who has been in SEO and Digital marketing field for more than 10 years.

Why Digital Marketing Course?

This online Digital Marketing course will enable you to: Enhance skill of current and latest updates of Digital Marketing concepts, approaches and you will also get acquainted with how you can use Digital Marketing with conventional marketing strategy.
Enhance skill of understanding of the factors that impacts visitor’s behaviour in the digital economy.
Develop updated and in-depth knowledge in the practices that relate to digital and data-driven marketing, including data analysis and planning.
Make a comprehensive plan for you or your clients business Digital Marketing strategies. You will also be able to know how with lesser budgets you can get maximum benefits
Do comprehensive research and apply those expertise in particular area to make your business presence felt to the potential customers
Gain knowledge of how to advertise your business on domestic as well as international market to increase visitors and ultimately more income

DURATION & FEES

Course Fee : INR 20,000/- OR $400
Duration : 4 Months
Classes : 3 days in a week, each class 1.5 hours.
Classes : (Weekend facility also available)

OUR TRAINERS

Prerequisites and Requirements

Most Advance & latest course

Low fees for vast course

Industry-expert trainers

Free domain of your choice

100% job placement

Videos & Live projects

At the end of this course you will :

Most Advance & latest course

Low fees for vast course

Industry-expert trainers

  • What is digital marketing?
  • How digital marketing is different from traditional marketing?
  • Why digital marketing must be combined with traditional marketing?
  • How Digital Marketing is affecting business

What is Search Engine Optimization?
How search Engine works
Why we need SEO
Keyword research and competitors analyses
Using different tools for finding best keywords
Using Google’s Keyword Planner for finding best keywords
Finding target audience
Applying the collected the keywords in the website
On-page SEO
Title optimization
H1, H2 etc optimization
Image optimization
Content optimization
URL optimization
Internal structure and Sitemap
Google sitemap
Google Webmaster
Off-Page SEO
Understanding concept of Back links
How to get effective back links
Social Bookmarking
Content submission
Forum submission
Press-release
Local SEO
How to optimize your website for local search
Why local search you should never overlook
What is Google Local listing
How to optimize Google’s local listing
Web audits and analysis
How to use tools to find internal links
How to use tool to find competitors backlines
How to analyze your own website using tools
How to check page speed and optimize it

Why email marketing for business
Understanding Do’s and don’ts of E-mail marketing
Creating attractive email content
How to avoid web spamming
How to track your email conversion sand visitors through emails

What is banner advertising?
How to advertise your banner on Youtube
How to advertise your banner on Facebook
How to advertise your banner through Adword
dentifying websites where we can advertise our banners
Text Links vs Graphic links

What is PPC How it’s different from Organic SEO How to create Adword account and manage How to create successful campaign How to create better ads Understanding bidding in Adword Understanding conversion in PPC

How to create free blogs
How to write effective blogs
How to optimize blogs
Engaging your visitors in your blog
How to apply for Adsense
How to earn extra money through Adsense

What is Google Analytics
How to create analytics accounts
How to integrate code on your website
How to track your visitors
How to optimize your blog/website as per users visits
Changing your business strategy as per your visitors behaviour

How to post your video on Yourtube
How to optimize video for better search presence
How to advertise on Youtube
How to earn money on Youtube

What are online reviews?
How this affects your business
How to get reviews from your customers
How to give polite reply for bad reviews

Understanding nature of business for website Understanding customer requirements and your suggestions Choosing right domain name Understanding target audience Getting the website ready which is mobile friendly How to get developed User-friendly and SEO friendly website Why UX/UI of website is crucial for better marketing

Understanding Importance of Social Media
What is social Media Marketing and why its important for online presence and branding
Detailed coverage on Facebook
Detailed coverage of twitter
Detailed coverage of Google plus
Detailed coverage of LinkedIn

Understanding Lead generation process Why leads are essential for target customers How to collect genuine leads How to use your lead for best results Understanding newsletter for lead generation

Understanding concept of how e-commerce websites works
How UI/UX is crucial for e-commerce websites
How to Apply Organic SEO strategy for e-commerce website promotion
Using facebook for online promotion of e-commerce website
Doing on-page and Offpage SEO for ecommerce websites

Understanding Mobile Marketing
Why mobile marketing you should not overlook
How mobile advertising is different from desktop version
How to create effective banners for mobile marketing
What is mobile Apps and how to optimize it on Google play

Understanding Affiliate Marketing
How to find best paying affiliates sites
Detailed coverage in CJ(commission junction)
How to optimize your blog and website for affiliate marketing

Why quality content is essential for website How to write unique content How to engage your visitors with useful content How to submit your content in the web for link generation How to earn as freelance content writer

What is WordPress
Why WordPress is best for blogging software
How to install WordPress
How to change theme
How to add content
How to SEO optimize WordPress website